About
All dogs deserve a loving home but sadly, every year over 100,000 dogs are euthanased in Australia.
To improve this plight PEDIGREE® has partnered with PetRescue to champion an annual initiative known as The PEDIGREE® Adoption Drive.
Now in it's 3rd year, The PEDIGREE® Adoption Drive will run from
4 June - 30 July 2010.
Over the last three years, The PEDIGREE® Adoption Drive has raised over $675,000 towards improving the life of homeless dogs.
In 2009, The PEDIGREE® Adoption Drive saw over 3000 dogs rescued. This year we seek to home at least 4000 more and grow the donation figure by at least another $100,000.
Yellow Dog Day – Friday 4th June
On the Friday 4 June 2010, hundreds of cut out Yellow Dogs will appear across Sydney, Melbourne and Brisbane, representing all of the dogs that could potentially be saved. This marks the official kick off to the 2010 PEDIGREE® Adoption Drive.
To show your support, visit us from 7am at Flinders St Station, and the Southbank spillway, Melbourne, Wynyard Park, Sydney, and Reddacliff Place, Brisbane on Friday 4th June 2010. You can meet dogs that are available for adoption, and speak to the PEDIGREE® Adoption Drive ambassadors and PetRescue volunteers to find out more about the adopting a dog.
AFL partnership – Friday 25th June
This year, the PEDIGREE® Adoption Drive has partnered with the AFL to help drive awareness of the cause on a mass scale. On Friday 25th June at the MCG during the Grand Final rematch between Geelong and St Kilda, The PEDIGREE® Adoption Drive will have rescue dogs on and around the ground, and there will be volunteers seeking gold coins donations all to be donated to PetRescue. Show your support by joining us at the game.
Rescue Dogs In the Media
Many shelter dogs have had their moment in the spotlight through their media appearances supporting the PEDIGREE® Adoption Drive. To find out more about specific dogs that you may have seen in the media, visit here.
Music
The PEDIGREE® Adoption Drive 2009 theme tune is 'The Guide' by Australian rising stars Borne. Borne were formed in 2004 and swiftly enjoyed great success in the US. They were the first band ever to have a song simultaneously nominated on all global iTunes sites as 'song of the week'. They have appeared with Peter Gabriel and Jet in London and toured extensively in the UK and performed at Glastonbury. For more band info visit www.bornemusic.com.au
The PEDIGREE® Dog Adoption Index
The PEDIGREE® Dog Adoption Index is a joint initiative of PEDIGREE® and PetRescue.
It is our firm belief that all Australian dogs deserve a loving home but every year we know that significant numbers are needlessly euthanased. The PEDIGREE® Dog Adoption Index report has been compiled because today no one has a clear understanding of the true number of dogs currently homeless in Australia.
This report highlights the plight of Australia’s homeless dog population, and stresses the need to improve the public’s understanding of dog adoption.
Download the PEDIGREE® Dog Adoption Index to find out more.
PEDIGREE® Adoption Drive TV Commercials
View this year's TV commercials showing Gracie's story at the PEDIGREE® Adoption Drive Facebook Page
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